The 16th national design “master award”, i.e.Dongyang Chinese woodcarving city cup “New national industrial art —— creativeand design competition” was held in Dongyang Zhejiang on June 30th.At the same time, the opening ceremony of the creative design exhibition of the16th national design “master award” was organized by Design artresearch center of Tongji University and Green Kin culture and art center andsuccessfully held.
At nine a.m. the opening ceremony raises the curtain ofthe creative design exhibition. Present at the opening ceremony are judgesincluding Prof. Lin Jiayang, the president of the review committee, Ms. TheodoraMasharis, Athens 2004 Olympic Games Design and creative director, Mr. MarkRose, winner of 2012 Oscar Award for best visual effects, Ms. Matali Krasit,master of product design from France, Prof. Guan Nengzheng, vice-president ofTaiwan University of Practice, Prof. Gotou Toshinobu of School of art andculture at Toyama University, Prof. Wu Haiyan, dean of School of design of TheChina Academy of Art, Mr. Zhao Ming, Chairman / creative director of Riverdesign communication institute, Mr. Xu Zhengye, creative director of HangzhouZhengye exhibition design company, Mr. Fang Xiaofeng, editor in chief of “decoration”,Prof. Wang Xiaojie, president of animation school of Shenzhen Polytechnic,Associate Prof. Chen Tao, dean of the industrial design department at ShanghaiUniversity Of Technology, Mr. Dai Jintie, vice-president of Zhejang Jianye Co.,Ltd, Ms. Shenyuan, art director of Design art research center of TongjiUniversity and founder of Green Kin culture and art center. Prof. YrjoKukkapuro, famous designer of furniture in Northern Europe, Prof. Tan Ping,vice-president of China Central Academy of Fine Arts, Prof. Lu Shngzhang of animationschool in Communication University of China are absent because of otherarrangement of jobs. Besides, Mr. Chenjun, deputy mayor of Dongyang, Ms. Huang Wuxiu,Executive vice president of China Industrial Design Association, Mr. Shimiao,CEO of Zhejiang Jianye Co., Ltd/President of Dongyang Chinese woodcarving cityCo., Ltd, Ms. Liu Ya, CEO of China Education Television University Creativeheadquarters, woodcarving artists including Lu Guangzheng, Huang Xiaoming, andLu Huanghua, etc attend the opening ceremony. The ceremony is hosted by HangzhouTV host Zang Jinyi. Mr. Shimiao, Prof. Lin Jiayang and Ms. Huang Wuxiu givespeeches. Deputy mayor Chen Jun announces the opening of the ceremony. ???
The opening of the exhibition
A corner of the exhibition
Designers whose works are selected are exchanging ideas
Introduction of guests
Opening address is given by Mr. Shi Miao, CEO of ZheshangJianye Co., Ltd
Prof. Lin Jiayang, the president of the review committeeis giving a speech
Ms. Huang Wuxiu, Executive vice president of ChinaIndustrial Design Association is giving a speech
Chen Jun, deputy mayor of Dongyang people’s governmentannounces the opening of the exhibition of award- winning works
After the opening ceremony is the new national arts culture exchange Summit of over two hours held in the Zhejiang Narada grand hotel. The representatives of the judges of “the master award” attend the report meeting hosted by Ms. Shenyuan, judge of the competition and founder of Green Kin culture and art exchange center. Ms. Mantzari introduces the history of design from the 2004 Athens Olympic Games to the 2008 Beijing Olympic Games. Olympic visual images reflect two different national cultures. The concept of design of simplicity is interpreted by Ms.Mantzari and Mr. Fang Xiaofeng, Prof. Wu Haiyan and Mr. Zhaoming talk about topics from designing taste of future Chinese to activating life style. Associate Prof. Chen Tao, Mr. Xu Zhengye and Prof. Guan Zhngneng mainly focus on heritage and creation of national culture. Prof. Gotou Toshinobu, Mr. Lu Guangzheng and Mr. Huang Xiaoming introduce the woodcarving culture in Japan and China respectively.
Ms. Shenyuan, art director of Design art research center of Tongji University and founder of Green Kin culture and art exchange center is hosting the summit
Ms. Mantzari, Athens 2004 Olympic Games Design and creative director in introducing national culture and Olympic spirit
Ms. Crasset, French product design master is introducing heritage of culture and design of simplicity
Mr. Fang Xiaofeng, editor in chief of the magazine “decoration”, Prof. Wu Haiyan, Dean of School of design of The China Academy of Art, chairman of Jiangnan University design communication institute/Creative director Mr. Zhao Ming and ms. Shen yuan are talking about “new national arts”
Prof. Guan Zhengneng, vice president of Taiwan university of practice, Mr. Xu Zhengye, creative director of Hangzhou Zhengye exhibition design company, Associate Prof. Chen Tao, Director of Department of industrial design, University of Shanghai of Science and Technology and Ms. Shenyuan are talking about oriental aesthetics and contemporary design
Prof. Gotou Toshinobu from school of Arts and culture of Toyama University is introducing Japanese woodcarving culture
President of Chinese woodcarving Association/ master of Chinese Arts and crafts, Mr. Lu Guangzheng is talking about Chinese woodcarving culture
Mr. Huang Xiaoming, Chinese master of Arts and crafts talks about Dongyang woodcarving and creativity
The guests are concentrating on the wonderful report made by masters home and abroad
Dancing performance of “lightening of the tradition and creativity of national arts”
Ms. Shenyuan, founder of Green Kin culture and art exchange center, presents the bronze awards to the winners
After the award presentation ceremony, Ms. Mantzari comments highly on the “master award” on behalf of the judges as a correspondence of request of the host. She says that she sees the spark of thought of Chinese young designers and the future during the judging process.
The signing ceremony of the award-winning works brings a perfect end to the activity today. Zhang Siyao of Tongji University, Zhang Jun of the China Academy of Art, Qu Jieyun of Jiangnan University sign with three woodcarving companies and realize the target advocated by the master award that design creativity serves the market economy and the purpose of the “master award”: make design become a reality.
Prof. Guan Zhengneng, vice president of Taiwan university of practice accepts interview by media of China Educational Television, Sohu and Vision China, etc.
Award winner Zhang Jun of the China Academy of Art accepts interview by media of China Educational Television, Sohu and Vision China, etc.